Insights from the Field: Real-World Digital Transformation Stories

November 2, 2015 | By Jeanine Banks, Executive Vice President, Global Products and Solutions, Axway

To ensure that our products and services can support the unique needs of our various customers, we spend a lot of time at Axway talking about and analyzing the economic and technological forces that are impacting the digital journeys of organizations across all kinds of industries. In fact, you could say it’s an obsession.

And while this is an incredibly valuable process that helps to inform our entire product strategy, at the end of the day, there is no substitute to learning from real-world digital transformation stories. I always find those insights to be the most powerful and that’s why I enjoyed the Digital Leaders Panel at Axway Connections 2015 so much.

Hosted by Ann Lloyd, the panel included executives from Accenture, Dun & Bradstreet, National Australia Bank (NAB), and our very own VP of Innovation, Mark O’Neill.

During the panel, each of the participants shared their unique digital transformation stories and it underlined how there is no “one-size-fits-all” approach to a digital strategy. And while the stories where all different, they all had the same hero: the customer.

Dun & Bradstreet, a 174-year-old company, talked about how it is using digital technologies to not only transform the services it offers to customers, but also the very nature of its customer engagements. Despite being from a very different industry, National Australia Bank (NAB) had a similar story to tell explaining how it has been using digital technologies to put the customer experience first (with their Flik application) during a journey to digital that started 4-5 years ago.

Accenture provided great perspective and reminded us all about the importance of achieving alignment with Line of Business executives – something that is more important than ever for IT teams – and that while digital technologies do present the opportunity to transform existing processes, it is important to not throw the baby out with the bathwater.

Mark O’Neill echoed Accenture’s point by explaining how the journey to digital is an evolution, not a revolution. He also shared great insights into how organizations can leverage new digital channels with existing systems so that the whole business can embrace the changes. And ultimately that’s the point.  If the whole business can’t embrace digital, it will end up just being a bolt-on that will not drive true transformation. 

I could go on and on about the insights shared by our customers, not only at Axway Connections 2015 last week, but that which I’ve experienced over the last few months visiting with our customers across the globe. 

TOPICS: Digital Business

Jeanine Banks

Executive Vice President, Global Products and Solutions, Axway

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