You're in business for the revenue. API monetization can open new streams.
To derive value from API products, start with an API strategy that aligns IT and business goals through an API marketplace. Then monetize your APIs to create potential new revenue streams.
What is API Monetization?
API monetization happens when you create and curate API products in a way that increases their consumption and boosts ROI, either directly by charging for their use, or indirectly through efficiencies or faster time to market.
Direct vs. indirect API monetization
With direct monetization, you offer APIs in a chargeback model based on usage, transactional pricing for a set period, or pay-as-you-go. API monetization that generates peripheral gains that enhance overall ROI, is indirect.
API Talks: How to curate and package your APIs for business value
In this 30-minute webinar, you'll learn about:
- Why businesses want to enable a digital product strategy with APIs
- How to apply a product mindset to API creation
- How to package APIs in a way that makes sense for your target market
- The value of technology in supporting the API provider and consumer experience
The right API monetization platform
Like any product, APIs deliver business value and need to be merchandised and delivered as such. The right monetization platform simplifies API discovery, speeds go-to-market for your services, and starts driving revenue sooner.
5 ways enterprises are monetizing APIs
See how enterprises are monetizing APIs to gain a competitive edge, simplify client onboarding and API consumption, support partnerships with real-time personalization, and attract new customers in hard-to-reach markets.