"Our API gateway project had an ambitious roadmap that required close cooperation from several technology vendors — and Axway stood out as one of the most valuable partners on that journey"


experience delivering a B2C experience for B2B customers


customer loyalty by providing real-time insight


prospects through integration with B2C retailers

Case study details

For more than a century, Groupe Chantelle’s lingerie brands have been a staple of wardrobes throughout France and around the world. In recent years, the company has embraced the booming popularity of the digital channel to go to market directly via B2C e-commerce sites for each of its six brands.

To strengthen its B2B operations, the company aimed to bring the speed and convenience of the B2C experience to its online ordering portal for retailers and wholesalers.

By reducing the friction in the B2B ordering experience, Groupe Chantelle is encouraging more customers to stock its lingerie brands in their online and physical stores — driving revenues and supporting longterm business growth.