Scaling Mobile Strategies in Financial Services: Separating the leaders from the laggards
What traits do mobile leaders in Financial Services share?
In the financial services industry, the term "mobile" has really become shorthand for the need to build great experiences across a range of devices and customer touch points, from the web, to personal devices, to brick-and-mortar branches. Despite this imperative, many institutions struggle to scale their mobile strategy to provide a true digital omnichannel customer experience.
In this session, using data drawn from the annual Appcelerator/IDC Mobile Trends Report, Appcelerator Vice President Brad Hipps will contrast the approaches and quantified results between mobile leaders and laggards in the Financial Services industry. Mr. Hipps will also discuss extent to which each are using mobile engagement platforms to:
- Quickly build great, native cross-platform apps
- Mobilize any data source
- Drive success with real-time mobile analytics
Hear this preview of our story before visiting us at this year's American Banker Digital Banking Summit in New Orleans, June 20-22.
2:00 pm - 3:00 pm EDT