Banking of the Future: How Financial Institutions Must Use Digital Capabilities to Remain Competitive
In the new era of the digital economy, digitalization is changing the face of trade, retail, commerce, business and social interactions. This is creating a new frontier and banking has a special role to play, as speed, convenience and integration across online, mobile and partner channels shift from “perks” to prerequisites. The entire service chain is affected:
- Customers are expecting to be able to instantly buy products and services from any merchant, at any time, using any payment method on any device they choose.
- Corporations are expecting improved conversion ratios, (i.e. avoid having end-customers abandon an e-purchase at the payment step if the payment service is not convenient or matching their habits.)
- Banks must now respond to increasing demand for deep customer insights, a superior customer experience, ubiquitous banking, and financial risk assessment. Individual banks will react with short-term tactical changes, but the changing landscape will also cause a longer-term shift in how the industry serves its customers.
How can today’s financial services providers ensure they are creating new revenue streams and remaining competitive as market paradigms shift? In this webinar, Forrester Research guest speaker Jost Hoppermann, Vice President and Principal Analyst serving Application Development & Delivery Professionals, will highlight survey results covering medium-term trends in financial services and summarize key elements from Forrester's view of banking of the future and related target state architectures. Co-presenter Nitin Thukral, Digital Solutions for Financial Services at Axway, will provide technological and customer insights drawn from deep experience in serving this industry.
12:00 pm - 1:00 pm EDT