Journey to Digital in the Age of the Customer

October 21, 2015 | By Jean-Marc Lazzari, Chief Executive Officer, Axway

Everyone is talking about digital business. And whichever way you turn, there’s no escaping the impact that digital technologies such as cloud computing, mobile, social, and the Internet of Things are having on organizations across every industry. 

If we step back a minute, the changes have been startling. Half of Fortune 500 companies have disappeared since 2000. And as Nigel Fenwick will explain in his presentation at Axway Connections North America tomorrow, it is now a case of digital predator or prey.

What I find fascinating about all the changes that are taking place is the increasingly blurred line between the physical and digital worlds that organizations operate in. That blurred line is the result of the economic and technological forces that are driving the digital economy. It also forces us all to rethink how we do business, which is exactly what digital business is all about, in order to increase agility, innovation and customer responsiveness.

This “rethink” is essential as it is the only way we can meet – and ultimately exceed – rising customer expectations. Simply put, technology has tipped the balance in favor of the customer. They can buy anything, from anyone, instantly and have it delivered anywhere. They also have more information at their fingertips about our organizations than we generally do and if they don’t like something, they can tell the world in minutes. It may have been predicted before, but the age of the customer has truly arrived.

To be successful in this new world order and enable a new way of doing business, organizations need to connect intelligent things, people and businesses. This is often a complex process which requires organizations to make the shift from digital connectivity to digital services and, ultimately, to digital experiences.

This journey to digital is at the heart of everything we are focusing on at Axway Connections North America this week. And it has also been central to many of the conversations I have had with business and IT leaders since becoming Axway’s CEO earlier this year.

For those of you attending the event, you will have heard me talk about the journey to digital this morning and I have already been very encouraged by the feedback I have received. I know it might seem daunting and difficult to know where to begin, but that’s exactly what my team is here to help with, and the time to act is now. 


Jean-Marc Lazzari

Chief Executive Officer, Axway

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