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If You’re an Omni-Channel Retailer, Be Sure to Get This Right

April 2, 2014 | By RogerGassmanAxway

The omni-channel retailer is a connected user, much like the tech-savvy consumer who orders their product with a branded smartphone app. The difference is that the tech-savvy consumer won’t be responsible for the fallout of a data breach if the right API management solution isn’t in place, but the omni-channel retailer will.

Consider an omni-channel retailer like a pizza joint, who pushes the consumer experience via as many avenues as possible, including street signs, TV and radio spots, direct mail flyers, website banner ads, and mobile apps. If they subscribe to a geo-based advertising service offered by a cellular provider and receive data about the consumers who are seeing their pop-up ads, how will they be able to correlate that data with the mobile-app data they’re already receiving from the consumers’ smartphones and compiling on a back-end system?

The answer: an API management solution. It’s the nexus that enforces identity management and securely submits the consumer’s buying-habit data to the retailer’s customer-loyalty systems.

If you’re an omni-channel retailer attending the Supply Chain Operations Private Exposition (SCOPE) April 13 - 15 in Chicago, and any of the above has struck a chord with you, stop by Booth #105 and we’ll see if the right API management solution can give your retail enterprise the edge it’s been looking for.




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