Driving rapid adoption with a central API catalog and secure self-service consumption.


of high-quality experiences for its customers


time to market of value-added services 


visibility of existing APIs to increase efficiency

Case study details

Data-driven services are becoming an increasingly important component of the value proposition for financial services companies, enabling clients to drive well-informed decisions to maximize the performance of their assets. Innovation in this space is a key goal for Baird, a leading Wisconsin-based investment bank and financial services company.

Data-driven services are a key component of Baird’s business growth strategy — but multiple lines of business developing and managing APIs in silos resulted in duplicated efforts and longer development cycles for new services.

With clear visibility of APIs, Baird’s developers can avoid building APIs that other teams have already created — driving up efficiency, reducing cycle times and cutting time to market for value-added services.