The Axway Griffin

The story behind Axway's brand identity

Inspired by legend, shaped by imagination, and realized through transformation

Griffin

The Axway brand identity embodies our enduring role in helping to realize the transformational power in each and every customer.

The story begins with the legendary griffin — a mythical creature with an unexpected and unrivaled combination of traits: the noble strength, agility, and courage of a lion and the keen vision, precision, and intelligence of an eagle.

GriffinThe griffin brings distinctive characteristics together to create something new and extraordinary, where the whole is far greater than the sum of its parts. It’s a concept that describes our company’s inherently dual nature:

  • Building on a past record of stability and reliability to create a bold, open-minded vision for the future  
  • Respecting a storied French heritage made stronger through strategic acquisitions and partnerships around the world
  • Celebrating a dynamic fusion of forces — Axway and our customers — capable of thinking bigger, acting faster, and executing better as a team than as individuals

The Axway logo is inspired by the griffin, invoking a visionary story of optimism, confidence, and innovation. A story of always looking ahead to a future of limitless possibilities. A story captured by our tagline, imagination takes shape, and brought to life in our company culture.

When imagination takes shape, we help our customers turn fresh ideas into concrete changes that make everything easier for their customers. We see them using today’s momentum to set the stage for tomorrow’s breakthroughs. We are energized as they take quantum leaps forward — as fundamental as collaborating better in digital workplaces, or as profound as redefining the relationships that drive industries and make the whole world a better place.

Like the griffin, Axway and our customers represent a uniquely powerful combination of skills, knowledge, and aspirations. Together, we are poised to conquer any challenge, soar to new heights, and realize the transformational power in us all. It’s the stuff legends are made of. It’s how imagination takes shape.

When imagination takes shape, we help our customers turn fresh ideas into concrete changes that make everything easier for their customers. We see them using today’s momentum to set the stage for tomorrow’s breakthroughs. We are energized as they take quantum leaps forward — as fundamental as collaborating better in digital workplaces, or as profound as redefining the relationships that drive industries and make the whole world a better place.

Like the griffin, Axway and our customers represent a uniquely powerful combination of skills, knowledge, and aspirations. Together, we are poised to conquer any challenge, soar to new heights, and realize the transformational power in us all. It’s the stuff legends are made of. It’s how imagination takes shape.

Learn more about the Axway AMPLIFY™ Platform

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